Tweeting 140 characters or less requires brevity, but Twitter marketing and management require just as few words.
Twitter marketing involves more than just tweeting. It includes promoting your company on Twitter, building your brand, and engaging with your followers.
Twitter marketing is not to be confused with Twitter advertising, which seeks to drive traffic to your website by including Twitter cards in your ads. Twitter marketing focuses on promoting your company and your brand on Twitter. According to Dubai Classifieds, Twitter marketing is more about strengthening your online reputation than it is about driving traffic to your site.
The ultimate goal of Twitter marketing is to build your brand, not just drive traffic to your website.
With that in mind, here are some tips for marketing on Twitter:
1.- Establish a Twitter presence.
Twitter marketing starts with establishing a company Twitter account.
Your Twitter account should be an extension of your website and your business.
Use your logo, colors, and fonts to maintain brand identity in your Twitter profile.
2- Follow others.
Follow people in your industry and follow them back.
An easy way to follow people is to search Twitter bios for people in your industry.
Once you've found a few relevant users, follow them back.
When other users follow your company, they'll see your account in their Twitter stream.
This helps you build your presence on Twitter.
3- Post quality content.
Your Twitter account is like a virtual business card.
Share useful, interesting, or entertaining content.
Post tweets that inform your followers about your company's products or services.
Share links to articles, blog posts, and photos.
Link to blog posts on your own website for readers who want to read more.