The term duplicate is self-evident that is copied, used twice, or has an identical presence on your website. Hence, content duplication is the re-creation of content just for the sake of uploading the content on your site or gain the attention of your customers. This can be copied from one's content or copied from some other sources.
According to Google, content duplication will not be beneficial for the website. Instead, it can harm the website's credibility and penalized the content by lowering its rank. Likewise, a negative impact is created on the ranking of the domain authority. With the spread of social media, new content creators have come into the market, which has increased content duplication.
What comes under content duplication?
1.Content is copied word-by-word from the source. This also refers to plagiarism.
2.Content is duplicated using tools, such as using the synonym of the words used in the content. This duplication of content can also be done manually.
3.Content is duplicated when the information is used twice in the internal pages.
What are the consequences of Duplicate content on SEO practices?
The first and foremost is that google does not appreciate duplicate content, and it will not index your pages if it finds out your content is duplicated. According to Google, only the unique content gets indexed and ranked among the search pages. Therefore, if you have a copy and pasted content from somewhere because you liked it, it will not benefit your site. Instead, it can become a penalty for you. Therefore, you need to be vigilant about SEO practices. After all, you don't want to harm or hurt your page ranking on google.
When your content is duplicated, you lost the credibility of your site. Online users have become sharp. They remember unique content or the content they like the way it is written. So if they find out your content is a mirror copy of their favourite content, they will leave your website and never return because you have broken their trust by duplicating content without giving any due credits.
You do not receive organic traffic. Instead, you have to run google ads or PPC to make your page index again a penalty for your site. As mentioned by professional ghostwriting services One exciting aspect is that your content is not indexed when your content is copied from your internal pages other than from another's website.
SEO Best Practices to avoid Content Duplication
Write Unique Content
When publishing content on your website, is it for the blog post, article, web content? Make sure that it is written uniquely. You don't want to post content that has been posted before. To ensure that, check your pages thoroughly before the upload and use the search box to duplicate the content. A few of the AI tools that can help you avoid content duplication are:
By running your content through these tools, you can find any plagiarism in the content and fix it before uploading it.
Create Unique URL
Every web page has a unique URL, but sometimes when adding a similar type of product such as grocery items of packed foods, or identical t-shirt brands, or jeans, you will notice of the top of the URL side, a similar kind of URL is generated. You need to change the URL by adding the unique aspects of it so that google does not penalize it. For example, HTTP:// www.forinstance/t-shirt page/ what you can do is add the colour of the t-shirts such as red, yellow, or blue to make it unique from other pages.