Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

AMP, formerly an abbreviation for Accelerated Mobile Pages, is a freely accessible initiative innovated by Google and several other technology and publishing companies on October 7, 2015. With AMP, it is possible to generate simple mobile websites that load almost promptly. Characteristic features of AMP have reduced JavaScript and CSS elements and the use of a Content Delivery Network.

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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages