Running a B2B website's ranking isn't just about showing off everything you have to offer and flashing it all. It's also important to make sure that your website gets a steady flow of visitors, sales leads, and, if possible, actual customers. This is why his B2B business needs to rank well on Google.When we talk about Google rankings, we are referring to Search Engine Optimization. Most businesses may find this scary and hard to do, but it can help your Google ranking by making your B2B website more appealing to search engine crawlers.