In order to increase brand recognition and increase loyalty among customers, brands must be aware of their online communities and participate in conversations that connect their customers. This can be achieved by creating original content and by making clear the core issues and values. Engaging directly with your customers can result in increased engagement and loyalty. Google refers to this as identity loyalty. This is because people who feel that they are connected with a brand will want to share it with their circle of friends. This can be accomplished through social media marketing. For more information visit https://kjmarketing