Augmented Reality (AR) is a technology that allows you to see the physical world with virtual objects. It can be used to create interactive digital content. This type of content is a part of augmented reality. Marketers can use AR to provide information about their products and services in a more interactive way. For example, Nike created an app that allowed customers to scan the shoes they were interested in buying and then see how they would look with different outfits and colours. Read more here: