Celebrity endorsement is a marketing technique that involves using popular personalities as brand ambassadors. The goal of such campaigns is to increase the brand value of the products and services. The idea is to make consumers relate to the celebrity's image and connect with them on an emotional level. It is proven that the human mind connects with things it already knows. As a result, media exposure makes celebs popular and popularized.
Celebrity Endorsement in India – Froodl
Brands can use the power of celebrity endorsement to gain new customers and increase their brand value. The marketing strategies of these celebrities